A holiday tradition at VOCM which many see as the kickoff to the Christmas season is happening today.
It’s Dial-A-Carol Day.
From 1 p.m. to 6 p.m. people can make a pledge and request their favourite Christmas song.
VOCM will be broadcasting live from the Avalon Mall. All proceeds are in support of the VOCM Cares Foundation, which supports local charities and programs like the Happy Tree and Buddy Bears.